Updates, posts, and news about Snapchat's official developer toolkit.


Published July 19, 2021

Great Apps Get Great Engagement

Consumer spending on apps has never been higher. This has increased pressure on publishers to create more compelling and engaging experiences.

Published June 17, 2021

Extending Creative Kit into Spotlight!

An exciting extension of Creative Kit. On June 15th, we are enabling Creative Kit to enhance Snaps and Stories in Spotlight.

Published June 11, 2021

Summer 2021: More Snap Kit!

Exciting announcements from the Snap Partner Summit. It’s an evolution of Snap Kit and enhancements across the platform. Please check out the recap!

Published June 8, 2021

Five Ways that Smart Apps Lower CAC

How do the world’s most successful apps grow their success metrics? Learn their secrets of growing efficiently while keeping your eyes on CAC (Customer Acquisition Cost).